Why IT is the new defender of customer anonymization
Published by: Jahia
Back in 2013, the term ‘data breach’ was hardly used. Now, it feels like it’s the new normal – and it has major ramifications for your business from the IT department to the boardroom to your public-facing brand. With consumers increasingly wanting personalised customer experiences, what do you need to know to ensure you tread the fine line between a great customer journey and keeping data truly private?
This whitepaper from Jahia and Enterprise AppsTech looks at the ramifications for your company, your employees, and your brand.
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