How smart companies are using information to become more competitive and profitable

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Insights analysts are typically charged to perform analysis and discover new insights that can generate new business by identifying new customer and market trends or generate cost savings by discovering the root causes for inefficiencies.

If insights are discovered in a timely manner, they can create new opportunities for monetization by revealing new customer needs, new customer segments for targeting, emerging consumer behaviors and purchasing trends. Time is of the essence in the...

By Gerald Cohen and Dr. Rato Kodorov, 31 October 2016, 0 comments. Categories: Big Data, Case Studies, Mobile Analytics, Productivity.