Investing in mobile? Capture your customers with a robust mobile strategy

(c)iStock.com/Leonardo Patrizi

Many financial services organisations have recognised that mobility is essential to better engage and meet their clients’ needs, particularly the younger generation.

Compared to other sectors, the global financial services industry has been at the forefront of mobile adoption. Research shows that mobile banking is growing at a fast pace, it is predicted that 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to...

By Burley Kawasaki, 26 May 2015, 0 comments. Categories: Employees, Enterprise Mobility, Mobile Analytics.

Making everyone 'appy': Aligning business and IT with enterprise mobile

(c)iStock.com/AndreyPopov

No question about it, we’re mobile now. Consumers use smartphones and tablets to do nearly everything. They expect businesses to provide their services through mobile channels, and it’s not only consumers: B2B interaction is mobile, too.

So no matter their business models, organisations need to build mobile enterprise applications into their infrastructures. If they don’t, they miss out on opportunities—large, business-survival-sized opportunities. To put it...

By Burley Kawasaki, 09 April 2015, 0 comments. Categories: Applications, Development, Employees, Enterprise Mobility.