Pirates, prepare to be boarded by US entertainment malware
In the constant battle between illegal file sharers (pirates) and the entertainment industry supplying the protected digital materials, the pirates have been staying one step ahead – although the industry may soon have a powerful new weapon in their arsenal.
20 years on, is SMS still a viable business tool?
Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”, but is text messaging still a viable business tool?
Why marketers need to be closer to branded mobile initiatives
Why do only a fraction of business mobile initiatives achieve majority take-up among the audiences they target?
Augmented reality: the future of mobile advertising
Advertisers quickly adapt to the advanced state of technology, and advertising to modern people involves innovative use of this technology. Augmented reality is one of the most exciting trends in modern advertising, and has proven to be a highly successful form of marketing.
The world of apponomics [infographic]
Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the IT specialists Dot Com Infoway.
Overview: Mobile World Congress 2012
This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses. Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’
10bn rich media ads now available for advertisers
Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.
Top Marketing Traps for App Developers
Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers.
Apple left with egg on face after botched Beijing iPhone launch
Outraged Chinese shoppers pelted Apple’s flagship Beijing store in Sanlitun with eggs after they were told that the store would not be opening and they would be unable to purchase the new iPhone 4S that they had all been queuing for hours in sub-zero temperatures for.
How to make apps better marketing tools
We were at Apps World Europe this week, picking up tips and insight into how apps are being used by different organisations.