How smart companies are using information to become more competitive and profitable

(c)iStock.com/sorbetto

Insights analysts are typically charged to perform analysis and discover new insights that can generate new business by identifying new customer and market trends or generate cost savings by discovering the root causes for inefficiencies.

If insights are discovered in a timely manner, they can create new opportunities for monetization by revealing new customer needs, new customer segments for targeting, emerging consumer behaviors and purchasing trends. Time is of the essence in the...

By Gerald Cohen and Dr. Rato Kodorov, 31 October 2016, 0 comments. Categories: Big Data, Case Studies, Mobile Analytics, Productivity.

Productivity contributes to “another stunning growth year” for mobile, says Flurry

(c)iStock.com/kickimages

The latest mobile growth figures from analytics provider Flurry have revealed app usage has grown by 58%, with every category – excepting games – seeing figures go up.

In particular, productivity apps saw a 125% session growth in 2015, according to the research. More and more consumers, especially in the younger demographic – in other words, the future workforce – are “using their smartphones, phablets and tablets as their primary computing device and their sole...

By James Bourne, 07 January 2016, 0 comments. Categories: Enterprise Mobility, Mobile, Mobile Analytics, Productivity.

Investing in mobile? Capture your customers with a robust mobile strategy

(c)iStock.com/Leonardo Patrizi

Many financial services organisations have recognised that mobility is essential to better engage and meet their clients’ needs, particularly the younger generation.

Compared to other sectors, the global financial services industry has been at the forefront of mobile adoption. Research shows that mobile banking is growing at a fast pace, it is predicted that 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to...

By Burley Kawasaki, 26 May 2015, 0 comments. Categories: Employees, Enterprise Mobility, Mobile Analytics.

More partnerships? Twitter and IBM cosy up for social enterprise analytics

Picture credit: iStockPhoto

Take a deluge of real time data from Twitter and combine it with Watson, IBM’s Jeopardy-winning, illness diagnosing supercomputer. What do you get?  With a bit of luck, a business which can spot trends and insights and incorporate it into their decision making process.

According to the deal, announced yesterday, IBM will become one of the few companies with access to Twitter’s ‘firehose’ – complete access to every tweet sent globally, which...

By James Bourne, 30 October 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics, Social.

These are the top 100 enterprise analytics startups of 2014

With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics.  Providing powerful analytics tools to business analysts who can get to work immediately on complex challenges instead of having to wait for ITs’ often over-committed resources is also driving analytics market growth. The better a business unit or division gets at understanding...

By Louis Columbus, 29 October 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics.

What Hadoop means for SAS’s product roadmap

Tony Baer, Principal Analyst, Software – Information Management

At an analyst gathering a few weeks ago, SAS termed Hadoop its strategic development platform for new analytics tools going forward. SAS is ramping up new products and enabling its existing portfolio to work natively in Hadoop. Its advantage starts with a wide and deep library of analytic functions and established data management capability.

SAS aims to exploit Hadoop’s native multithreaded, massively parallel processing capabilities...

By Ovum StraightTalk, 11 April 2014, 0 comments. Categories: Big Data, Enterprise Mobility, Mobile Analytics.

The best way to measure the ROI of your enterprise mobile app

Despite the increasing interest in mobile apps at the enterprise level, we’ve realized something interesting in our time within the industry: many companies have no idea what it costs to create and support an app (for the record, from development, to testing, to support, an app could cost in the ballpark of $50-100 thousand over its lifetime).

And yet, we know that every business decision is based on ROI (or if it isn’t, it should be). Companies are for-profit, and their decisions should always be...

By App47, 07 March 2014, 0 comments. Categories: Development, Enterprise Mobility, Mobile, Mobile Analytics.

SAS continues to make analytics more approachable for business

Madan Sheina, Lead Analyst, Software – Information Management, Fredrik Tunvall, Analyst, Software – Information Management

SAS Institute recently updated Ovum on its rapidly evolving business intelligence (BI) and analytic visualization product strategy. It’s clear that SAS is continuing down a steady path to make its software more accessible to business end users. Its strategy builds off a functionally robust BI platform, to which the company has added self-service capabilities – notably around...

By Ovum StraightTalk, 27 February 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics.

Apple takes first bite at social media analytics

Madan Sheina, Lead Analyst, Software – Information Management

Apple has acquired social media search and analytics start-up Topsy Labs to better understand the needs of users of its smartphone and tablet devices and cloud services. Topsy specializes in analyzing the Twittersphere in realtime, gleaning customer sentiment and trends such as most-often-tweeted terms, key influencers on specific topics, and reaction to marketing campaigns.

Some of Topsy’s capabilities are likely to be pushed into...

By Ovum StraightTalk, 03 January 2014, 0 comments. Categories: Big Data, Enterprise Mobility, iOS, Mobile Analytics, Social.

Cloudera plots its path forward with enterprise data hub strategy

Tony Baer, Principal Analyst, Software – Information Management

Two years ago, we wondered what Hadoop would be when it grows up. Back then, it was a matter of what were the components that defined the Hadoop stack. Today, the question is more about Hadoop’s role in the enterprise analytics ecosystem.

At the recent Strata/Hadoop World conference in New York, Cloudera announced a new enterprise data hub strategy. More than an update of the enterprise data warehouse, the hub becomes the logical...

By Ovum StraightTalk, 21 November 2013, 0 comments. Categories: Big Data, Design, Development, Enterprise Mobility, Mobile Analytics.

Is Splunk a company in transition with Hunk release?

Big data cruncher Splunk has today announced the general availability of its Hunk analytics product, which is a full-featured integrated analytics platform for Hadoop.

Just a few weeks after the announcement of Splunk Enterprise 6, the availability of Hunk gives the company’s ecosystem a more rounded offering, with the platform built on patent pending virtual index technology.

Like Splunk 6, Hunk allows all departments of the...

By James Bourne, 29 October 2013, 0 comments. Categories: Big Data, Development, Enterprise Mobility, Mobile Analytics.

Oracle catches tailwind in mobile BI space

Fredrik Tunvall, Analyst, Software – Information Management

Oracle recently released its new Oracle BI Mobile App Designer, a platform that allows users to create HTML5-based mobile BI applications in a drag-and-drop environment. This addition to the Oracle BI suite is welcome but overdue. Until recently, Oracle has treaded behind its competitors when it comes to mobile functionality. However, the company is rapidly catching up, which it needs to do because mobility is no longer just a “nice to...

By Ovum StraightTalk, 17 October 2013, 0 comments. Categories: Cloud , Enterprise Mobility, Mobile, Mobile Analytics.

Splunk unveils Enterprise 6, unlocks data analytics for whole business

Big data darling Splunk has released the latest iteration of its enterprise platform, which gives all facets of the workforce the chance to access key data and operational intelligence.

The move takes a step towards business commoditisation, bridging the gap between IT and the rest of the organisation.

“We understand that the most successful organisations in the world give equal access to the data, regardless of skill level, to drive smart decisions that have true business impact,” said Splunk CEO...

By James Bourne, 02 October 2013, 0 comments. Categories: Big Data, CIO, Development, Employees, Enterprise Mobility, Mobile Analytics.

What does MAM mean to organisational operations? In a word: Efficiency

As part of our continuing series on defining MAM beyond technical terms, we’re taking close looks at its impact on various functions throughout an organization. Last week we talked about MAM and marketing. This week, let’s dive in to how MAM is proving to be a catalyst for faster, more efficient operations throughout an organization.

If you set the wayback machine to those dark, dire days of pre-mobility —...

By App47, 26 September 2013, 0 comments. Categories: Enterprise Mobility, MDM, Mobile Analytics, Security.

KXEN brings power of prediction to SAP business users

Madan Sheina, Lead Analyst, Software – Information Management, Surya Mukherjee, Senior Analyst, Software – Information ManagementSAP’s proposed acquisition of KXEN – a predictive analytics vendor that has extensively marketed its solutions to line-of-business users, not data scientists – is a necessary competitive move and provides a promising addition to SAP’s analytics arsenal. SAP has not disclosed terms of the deal, which is expected to close in Q4. Hard work lies ahead: SAP must still...

By Ovum StraightTalk, 18 September 2013, 0 comments. Categories: Cloud , Enterprise Mobility, Mobile Analytics.

Oracle business analytics roadmap has mileage

Madan Sheina, Lead Analyst, Information Management

Oracle has never lacked ambition or technology in the business analytics space, but it has now been challenged to pull together a broad portfolio of tooling, applications, and platforms into a cohesive platform strategy. At an analyst summit held recently at its headquarters in Redwood Shores, California, Oracle outlined a roadmap for connecting its business analytics assets and aligning them to specific historic, operational, realtime, and predictive analytics use cases....

By Ovum StraightTalk, 09 September 2013, 0 comments. Categories: Cloud , Enterprise Mobility, Mobile Analytics.

Mobile BI not being utilised, yet companies see its potential

Whilst more than half of organisations surveyed were mulling over a mobile business intelligence (BI) strategy, only 8% have taken the plunge and gone for it.

That’s the finding from business process intelligence provider Jaspersoft, whose latest survey of over 500 community members prompted some intriguing results.

Even though less than one in 10 companies polled had mobile BI in place, a whopping 85% said they realised the advantages of such a strategy.

But what would these advantages be? According to a study by...

By James Bourne, 23 July 2013, 0 comments. Categories: Enterprise Mobility, Mobile, Mobile Analytics, Research.

Acquisitions are driving Dell deeper into BI and analytics

Fredrik Tunvall, Analyst, Information Management

Dell has issued a new wave of releases aimed at the business intelligence (BI) and analytics market. Dell’s goal is to chase mid-market firms where BI is a greenfield opportunity. Winning market share in this highly competitive space will be a challenge for Dell (like any other BI vendor), but its hardware business already has a foothold in the mid-market and it could generate some cross-sell opportunities for software and vertical industry-oriented professional...

By Ovum StraightTalk, 22 May 2013, 0 comments. Categories: Cloud , Enterprise Mobility, Mobile Analytics.