In EMM, mobile maturity brings profitability
Not all enterprise mobile apps are created equal.
Look and feel aside, the function of an app can have a significant impact on your bottom line. And yet, according to a recent study, not many enterprises are reaching for the moon with their mobility programs.
As AppsTechNews reports, a new study by Synchronoss Technologies finds that two in five enterprises only use mobility for email, calendar, and other basics. The study surveyed more than 500 enterprises in the US and UK. Here’s what they found:
- 38% of enterprises were ‘entry level’–their app usage centered around email and calendar, but not much else
- 43% were opportunistic, which includes file-sharing tools, collection of data, and tighter security
- 19% were additive, meaning that they had greater integration of apps, varied device data “through location, proximity, and multi-factor authentication security”
- 0%–yes, you read that right–were transformational, where file sharing tools allow collaboration with third parties and analysis of non-mobility data
Even if you don’t totally agree with Synchronoss’ ‘classification’ system–that is, how they rank the function and impact of enterprise mobile apps–there’s little denying that more ambitious apps also bring with them more impact. They’re harder to make for a lot of reasons, but the most impactful applications truly transform core business functions, rather than take email and calendar and stick them on a mobile screen.
Perhaps the most interesting revelation from the study is that “those who are furthest down the road of mobile maturity are 29% more profitable and 15% more productive than those at the bottom rung of the ladder.” In other words, the more mature your enterprise mobility plan is, the more profitable you will be.
Are you taking full advantage of the mobility opportunities in front of you? If you aren’t, you could be missing out on big gains in profitability and productivity.
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