CenturyLink dips its toes into EMM waters with IBM MaaS360 offering

Communications provider CenturyLink has announced the launch of an enterprise mobility management (EMM) offering giving its customers 24x7x365 support alongside enhanced productivity and reduced security risks.

The company is utilising EMM based on IBM MaaS360 which ‘enables network administrators to deploy devices, deliver productivity apps and enable secure content collaboration on personal or corporate-owned devices with CenturyLink’s onboarding support, service level agreements and technical support’, in the words of the press materials.

“Today’s workforce is increasingly mobile, and therefore reliant on business-critical information accessed through mobile devices,” said Troy Trenchard, CenturyLink vice president of product management in a statement. “By leveraging our broad and deep portfolio of network services, voice services, managed services and business applications, customers can now rely on CenturyLink for a complete enterprise mobility management solution to support and safeguard their mobile workforce.”

CenturyLink is by far from the first telco to branch out into this space. Telstra, an Australian telecoms provider, announced two acquisitions in July; Readify, a predominantly Microsoft-flavoured enterprise app development platform firm, and managed mobility service provider MSC Mobility.

A report in June from CCS Insight and Red Hat Mobile laid out the difficulties operators have faced in taking on the mobility market, citing billing as a key stumbling block, and arguing they need to plan strategies for mobile platform services as well as partnering with providers as opposed to seeing them as another sales channel.

Naturally, this report came off the back of Red Hat’s work with Three in Ireland, delivering apps which simplify the back-end process. “The telcos are good at mass producing stuff – they’re not good at innovating, but they’re good at scale,” Cathal McGloin, Red Hat VP mobile platforms told this publication at the time. “[The strategy] has to be partnering with innovative companies, and then [the telcos] bring the scale, the customer connections, and the billing, and all of the other stuff they do very well.”

You can find out more about CenturyLink’s EMM here.

Picture credit: CenturyLink

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