Sapho secures $14m in series B funding to continue micro app mission

Sapho, a San Bruno-based enterprise mobility provider, has secured $14 million (£10.9m) in an oversubscribed series B funding round, with the aim to build out a global sales team.

The $14m adds to the company’s $9.5m series A secured in June last year, taking its total to $27.85m across five rounds. The latest round was led by Caffeinated Capital, with other parties including new investor Felicis Ventures, as well as Alsop Louie Partners, SoftTech VC, Morado Ventures, AME Cloud, and Bloomberg Beta.

Sapho’s approach is focused around micro apps; users are given a Facebook-esque social feed of actionable micro apps which sit across all their individual systems, from purchase orders to expense reports. The apps can be tailored to specific job roles and users, and can be delivered to a variety of locations, from desktop, to Slack, to Microsoft Teams.

Speaking to this publication at the end of last year, Natalie Lambert, VP marketing at Sapho, outlined the company’s strategy. “What’s really interesting about Sapho is the idea that we are focusing on the micro tasks, those micro flows, and delivering them to employees wherever they are,” she said. “We would never say we’re a mobile app development platform, we would never say we’re desktop app development. It’s that ability to create those similar experiences simply and deliver them across devices wherever the people are.”

“While current systems of record have rock solid back ends, if employees hate the front end and refuse to use them, the systems themselves become useless for a majority of workers,” said Fouad ElNaggar, CEO and co-founder of Sapho in a statement. “This is why a new system of engagement is needed – one that sits on top of systems of record and aggregates data and tasks and delivers it to employees.

“Sapho is this new system of engagement: it provides employees a modern portal experience with the personalised information and tasks they need to improve their productivity and effectiveness,” ElNaggar added.

The company’s customers include building and construction materials supplier Boral, technology firm HCL, and Turner Broadcast Systems.

Read more: Sapho’s micro app approach aims to keep it simple and social in enterprise app fight

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