Google launches GetMo mobile site scheme for businesses
Google has launched a new initiative, aimed to encourage UK businesses to establish a mobile web presence.
The new scheme, called GetMo, offers businesses tips for building a mobile friendly website, alongside looking at the consumer trends in mobile. The GetMoMeter tool enables companies to see how websites look and run of mobile devices.
According to Google, 79% of large UK online advertisers had no mobile site, despite a 166% increase in mobile searches during Christmas last year.
Ian Carrington, Google’s director of mobile advertising for Europe, said: "Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, business are not keeping up with consumers."
Vendors signed up for the programme include dotMobi, InfoGin and SAYU.
Eileen O’Sullivan, COO of dotMobi, said: “We’re delighted to join Google’s GetMo initiative to further promote adoption of the mobile Web. We've been in mobile Web since its beginning, so we understand websites need to deliver a local, personal and mobile-specific experience to customers. Mobile is not desktop made smaller. It's a different medium and needs a different approach.”
GetMo is an extension to the US version, GoMo, which launched in November 2011.