Is Spotify's new radio app trying to shoot Pandora down?
The new app is planned to only be available in the US for iPad and iPhone, but is expected to be available on Android within the coming weeks. Users outside the US will still need a premium subscription to utilise mobile radio.
Spotify claims that mobile radio will be "seamlessly integrated into the service, creating an unmatched user experience of listening, discovering, saving and sharing music, from a catalogue of more than 16 million songs".
Before, Spotify charged users $10 per month to use their mobile service whilst Pandora was free.
This is by no means the premium service the radio app users will be getting; there will still be adverts, and this evidently will be another ploy from Spotify to get users to upgrade to premium.
For now, however, Spotify are offering a 30-day free trial of the premium service, again to let users discover mobile radio and to hopefully get them to upgrade.
Spotify promises that their radio service “gets better the more you listen”, with greater intuition to users being able to thumbs up or down a particular song.
It’s worth noting that this is where the two companies differ; whilst Spotify bases their intuitive display on social recommendations – in other words, what other people like – Pandora bases its algorithms on songs which are musically similar.
But is this reminiscent of Facebook bringing out their Camera app which was ever so slightly similar to Instagram’s market leader? Will Pandora’s stock significantly fall with this release?
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