IPC signs @Swanify as preferred app developer
Media giant IPC media has signed Swanify to develop a mobile app framework across a number of its brands.
Following the successful development of apps for two IPC titles, Marie Claire and Golf Monthly, the firm has named the developer as its preferred mobile app agency. Swanify will use its companion app framework to deliver a number for a number of additional titles, soon to be launched.
Creating a framework means Swanify can develop across multiple platforms cost effectively, without having to re-develop apps in native language for every platform.
Swanify specialise in cross platform development using HTML5 technology to build a core framework and then re-configuring it for each platform including IOS, Blackberry, Android and Windows Mobile.
“By developing a framework we can rapidly roll out apps for multiple IPC brands on every platform, accelerating their digital strategy,” said Matt Lanham, Swanify CEO. “There are huge opportunities for IPC to be really creative about the way they engage with their readers and we are delighted to be working with them.”
“Mobile is a key part of IPC’s digital plans. These apps developed by Swanify mean consumers can access our content across iPhone, Android and Blackberry,” said Paul Cheal, IPC digital publishing director. “They also give us increased inventory for commercial partners, in a made-for-mobile environment.”