Retailers to target tablets, as shoppers choose websites rather than apps
Only 4% of consumers prefer to use mobile apps to shop through their devices, compared to 87% who prefer to browse with PCs and laptops.
Research found that consumers also have certain preferences when it comes to devices and shopping. Using a tablet is the preferred choice for 53% of shoppers when buying electronics, followed by toys at 39%.
Connected consumers expect to use tablets weekly for shopping, with half of tablet owners expected to do more shopping through the device in 2012. This could result in an increase in shopping through mobile apps or mobile-enabled websites.
These are the latest findings by Equation Research for mobile merchandising firm Zmags, which looked at the behaviours and profiles of online mobile shoppers.
The statistics show that retailers need to embrace tablet devices so it meets the consumers’ needs and make brands ready to engage and gain more potential consumers.
You can see more from Zmags’ report through the infographic below:
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