Salesforce and the banking industry align as both bet on mobility
Jaroslaw Knapik, Senior Analyst, Financial Services Technology
For bankers, mobility has become key. Customer-facing mobile banking applications are increasing the flow of traffic through digital channels, which is eroding traffic in bank branches. But it does not stop there: the mobile-enablement of services to increase the productivity of banking employees and drive sales effectiveness in remote locations is also on the rise.
The digital channel revolution is having a significant impact on banking via...