Retailers to target tablets, as shoppers choose websites rather than apps

Only 4% of consumers prefer to use mobile apps to shop through their devices, compared to 87% who prefer to browse with PCs and laptops.

Research found that consumers also have certain preferences when it comes to devices and shopping. Using a tablet is the preferred choice for 53% of shoppers when buying electronics, followed by toys at 39%.

Connected consumers expect to use tablets weekly for shopping, with half of tablet owners...

By Dani Millward, 18 January 2012, 0 comments. Categories: Mobile Analytics, Research.

Mobile advertising activity over Christmas 2011

The decorations may be packed away and the New Year’s resolutions underway, but before we put Christmas to bed for another year, we’ve drilled down into the data across our 10,000 publisher networks and taken a look at the impact of mobile advertising over the festive season.

Our data reveals a shift in consumer engagement in both mobile browsing and app usage as consumers made the most of their increased leisure time to engage with recreational apps and spent more time browsing...

By Adfonic, 17 January 2012, 0 comments. Categories: Marketing, Mobile, Mobile Analytics.

1 in 6 UK Adults Will Buy a Tablet This Year

One in six UK adults will buy a tablet in 2012 according to a recent poll by Sky.

The results also found that more than half of all UK adults now owns a smartphone, whilst one in 12 of those who took part in the poll had already received a tablet for Christmas.

David Gibbs, Director of Mobile at Sky, commented:

“Consumers are embracing smart mobile technology and using those devices to stay informed, in touch and entertained”

TV and Mobile Going Hand in Hand

2 million people in the UK now watch TV...

By Always On Message, 05 January 2012, 0 comments. Categories: Mobile Analytics, Tablet.

Who is the average Android user of 2011?

With the recent news of Google Android gaining record numbers in activations and app downloads during Christmas, it looks like the platform is going from strength to strength.

Around 6.8 million Android and iPhone devices were activated on Christmas Day, which shows a 353% growth compared to earlier on in the month. The question is: who are these people that made the...

By Dani Millward, 03 January 2012, 0 comments. Categories: Android, Mobile Analytics.

1.2 billion Android and iOS apps downloaded during Christmas

Apple iOS and Google Android saw a massive increase in app downloads during the last week of 2011, with around 1.2 billion apps, combined, downloaded across the festive period.

Mobile analytics firm, Flurry, found a 60% growth for app downloads compared to the first two weeks in December.

This reflects record activation figures for devices, which saw 6.8 million iOS and Android devices activated on Christmas Day, with 20 million estimated throughout the holiday...

By Dani Millward, 03 January 2012, 0 comments. Categories: Android, Enterprise App Stores, iOS, Mobile Analytics.

Nearly All App Stores have Doubled Number of Apps Available in 2011

Nearly all the App Stores more than doubled their number of available apps in 2011 according to Distimo’s ‘Full Year 2011’ report.

App Stores Leaderboard 2011

According to the report, nearly all app stores have at least doubled in size over 2011 (with the exception of the Apple App Store for iPhone).

The largest relative growth of all the stores was seen in the Windows Phone 7 Marketplace which has had more than 400 percent year-on-year growth.

Combined, the seven major app stores now offer...

By Always On Message, 21 December 2011, 0 comments. Categories: Enterprise App Stores, Mobile Analytics, Research.

Most Popular Android Apps by User Age: Nielsen

Nielsen’s latest report looks at the most popular Android Apps by age in the US.

The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US (based on users who have used the apps over the last thirty days).

Android Owners are Social

Facebook’s app for Android has an 80 percent reach amongst Android owners aged 18 – 24 and 25 – 34;...

By Always On Message, 15 December 2011, 0 comments. Categories: Android, Mobile Analytics.

Apple Mac App Store reaches 100 million downloads

Apple’s Mac App Store has hit over 100 million downloads in less than one year.

The online software store offers thousands of free and paid apps, to download and install into your Apple device, since its launch in January this year.

The store follows the success of Apple’s App Store for the iOS, which holds more than 500,000 apps and where users have downloaded 18 billion apps in total so far.

Apple’s...

By Dani Millward, 13 December 2011, 0 comments. Categories: Enterprise App Stores, iOS, Mobile Analytics.