How smart companies are using information to become more competitive and profitable

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Insights analysts are typically charged to perform analysis and discover new insights that can generate new business by identifying new customer and market trends or generate cost savings by discovering the root causes for inefficiencies.

If insights are discovered in a timely manner, they can create new opportunities for monetization by revealing new customer needs, new customer segments for targeting, emerging consumer behaviors and purchasing trends. Time is of the essence in the...

By Gerald Cohen and Dr. Rato Kodorov, 31 October 2016, 0 comments. Categories: Big Data, Case Studies, Mobile Analytics, Productivity.

Productivity contributes to “another stunning growth year” for mobile, says Flurry

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The latest mobile growth figures from analytics provider Flurry have revealed app usage has grown by 58%, with every category – excepting games – seeing figures go up.

In particular, productivity apps saw a 125% session growth in 2015, according to the research. More and more consumers, especially in the younger demographic – in other words, the future workforce – are “using their smartphones, phablets and tablets as their primary computing device and their sole...

By James Bourne, 07 January 2016, 0 comments. Categories: Enterprise Mobility, Mobile, Mobile Analytics, Productivity.

Investing in mobile? Capture your customers with a robust mobile strategy

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Many financial services organisations have recognised that mobility is essential to better engage and meet their clients’ needs, particularly the younger generation.

Compared to other sectors, the global financial services industry has been at the forefront of mobile adoption. Research shows that mobile banking is growing at a fast pace, it is predicted that 1.75 billion mobile phone users will have used their devices for banking purposes by the end of 2019, compared to...

By Burley Kawasaki, 26 May 2015, 0 comments. Categories: Employees, Enterprise Mobility, Mobile Analytics.

More partnerships? Twitter and IBM cosy up for social enterprise analytics

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Take a deluge of real time data from Twitter and combine it with Watson, IBM’s Jeopardy-winning, illness diagnosing supercomputer. What do you get?  With a bit of luck, a business which can spot trends and insights and incorporate it into their decision making process.

According to the deal, announced yesterday, IBM will become one of the few companies with access to Twitter’s ‘firehose’ – complete access to every tweet sent globally, which...

By James Bourne, 30 October 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics, Social.

These are the top 100 enterprise analytics startups of 2014

With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics.  Providing powerful analytics tools to business analysts who can get to work immediately on complex challenges instead of having to wait for ITs’ often over-committed resources is also driving analytics market growth. The better a business unit or division gets at understanding...

By Louis Columbus, 29 October 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics.

What Hadoop means for SAS’s product roadmap

Tony Baer, Principal Analyst, Software – Information Management

At an analyst gathering a few weeks ago, SAS termed Hadoop its strategic development platform for new analytics tools going forward. SAS is ramping up new products and enabling its existing portfolio to work natively in Hadoop. Its advantage starts with a wide and deep library of analytic functions and established data management capability.

SAS aims to exploit Hadoop’s native multithreaded, massively parallel processing capabilities...

By Ovum StraightTalk, 11 April 2014, 0 comments. Categories: Big Data, Enterprise Mobility, Mobile Analytics.

The best way to measure the ROI of your enterprise mobile app

Despite the increasing interest in mobile apps at the enterprise level, we’ve realized something interesting in our time within the industry: many companies have no idea what it costs to create and support an app (for the record, from development, to testing, to support, an app could cost in the ballpark of $50-100 thousand over its lifetime).

And yet, we know that every business decision is based on ROI (or if it isn’t, it should be). Companies are for-profit, and their decisions should always be...

By App47, 07 March 2014, 0 comments. Categories: Development, Enterprise Mobility, Mobile, Mobile Analytics.

SAS continues to make analytics more approachable for business

Madan Sheina, Lead Analyst, Software – Information Management, Fredrik Tunvall, Analyst, Software – Information Management

SAS Institute recently updated Ovum on its rapidly evolving business intelligence (BI) and analytic visualization product strategy. It’s clear that SAS is continuing down a steady path to make its software more accessible to business end users. Its strategy builds off a functionally robust BI platform, to which the company has added self-service capabilities – notably around...

By Ovum StraightTalk, 27 February 2014, 0 comments. Categories: Enterprise Mobility, Mobile Analytics.

Apple takes first bite at social media analytics

Madan Sheina, Lead Analyst, Software – Information Management

Apple has acquired social media search and analytics start-up Topsy Labs to better understand the needs of users of its smartphone and tablet devices and cloud services. Topsy specializes in analyzing the Twittersphere in realtime, gleaning customer sentiment and trends such as most-often-tweeted terms, key influencers on specific topics, and reaction to marketing campaigns.

Some of Topsy’s capabilities are likely to be pushed into...

By Ovum StraightTalk, 03 January 2014, 0 comments. Categories: Big Data, Enterprise Mobility, iOS, Mobile Analytics, Social.