Analysing BYOD 2.0, COPE and what it means for the enterprise

With Ovum’s enterprise mobility flashpoints for 2014 being published earlier this week, Enterprise AppsTech talks with Neil Cohen, VP marketing at Visage Mobile, and Richard Neale, CTO of Esselar, to discuss the future of mobility and the BYOD ecosystem

“I want to wipe off the notion of saving money on BYOD as a strategy,” says Neil Cohen, VP marketing at telecoms expense management provider Visage Mobile. “It...

By James Bourne, 12 November 2013, 2 comments. Categories: BYOD, Employees, Enterprise Mobility, Marketing, MDM, Mobile.

Latest Forrester research shows disconnect between CIO and IT

The latest research, this time from Forrester in partnership with the TBM Council, has revealed that CIOs are not aligned with their colleagues in terms of communicating the value of IT operations.

The report, entitled “The Business Technology Value Scorecard”, examined why the message was getting lost between business and IT:

  • On average, business believed IT had 60% more budget than it actually did
  • Business leaders believe on average that IT spend is 8% of the company revenue, when infact it’s nearer 5%
  • 50% of those surveyed said that IT...

By James Bourne, 08 October 2013, 0 comments. Categories: CIO, Enterprise Mobility, Marketing, Research.

Why the CRM wars matter

CRM WARS-1

The battle for market share between the leading vendors of CRM systems may not appear to be something you should worry about, but it could affect far more than whose logo you see in your system. While we focus on the developments in mobile and Cloud, a war is brewing under the radar as CRM is becoming more deeply integrated...

By David Akka, 26 June 2013, 0 comments. Categories: Marketing, Social.

Prepare your business (or CV?) for brand-new tech roles by 2017

Academics from Bath Spa University in the UK have fast-forward to the near future, and taken a look at new roles likely to become common among global businesses.

 

As we move ever closer to a completely technology reliant world, new jobs will require fulfilment; whilst many of the traditional vocations we know today will disappear.

To stay relevant and modern; businesses need to look ahead at advancements which can help their interests remain ahead of the competition.

Anyone who believes they are in the...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Employees, Enterprise Mobility, Marketing, Research.

Pirates, prepare to be boarded by US entertainment malware

In the constant battle between illegal file sharers (pirates) and the entertainment industry supplying the protected digital materials, the pirates have been staying one step ahead – although the industry may soon have a powerful new weapon in their arsenal.

 

 

New regulations being pushed by the “Commission on the Theft of American Intellectual Property” could mean the industry could lawfully distribute malware to illegal file sharers.

The report is

By Ryan Daws, 28 May 2013, 0 comments. Categories: Android, Enterprise App Stores, iOS, Marketing, Microsoft, Monetisation, Security.

20 years on, is SMS still a viable business tool?

Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”.

The recipient, Vodafone UK employee Richard Jarvis, received the message over Vodafone’s GSM network, and had no way of replying, but the innocuous seeming event spawned an entire communications revolution.

Despite the levels of SMS continuing to grow every year for the last two decades, some industry commentators have begun predicting...

By Matthew Henkes, 03 December 2012, 0 comments. Categories: Marketing, Mobile.

Why marketers need to be closer to branded mobile initiatives

There is no longer any doubt that mobile apps and websites ‘done right’ (to borrow one of Steve Jobs’ favourite phrases) are extremely powerful marketing assets. That’s reflected in a report released by app store-focused analyst house Distimo in Q4 2011 that revealed that 91% of global brands have a presence in at least one of the major app stores, and in a study by eConsultancy that found that 74% of brands have (or claim to have) deployed a  mobile-optimised site.

Earlier this year, we...

By Clare Grant, 17 July 2012, 0 comments. Categories: Enterprise App Stores, Marketing.

Augmented reality: the future of mobile advertising

Advertisers quickly adapt to the advanced state of technology, and advertising to modern people involves innovative use of this technology. Augmented reality is one of the most exciting trends in modern advertising, and has proven to be a highly successful form of marketing. Augmented reality has already been used extensively and through it, the virtual world is taken off the television or computer screen, and into the real environment. Augmented realities can be accessed through devices like smart phones, or even through...

By James Smith, 26 June 2012, 0 comments. Categories: Development, Marketing, Mobile.

IAB: mCommerce happens inside stores

A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store.

The study, Mobile Phone Shopping Diaries (May 2012), focuses on how consumers engage with mobile commerce via smartphones and interestingly, has found that 53% of mobile commerce users have stopped an in-store purchase as a result of using their mobile phone.

Joe Lazlo, senior director of the Mobile Marketing...

By Always On Message, 18 May 2012, 0 comments. Categories: Marketing, Mobile, Monetisation.