How the latest mobile technology trends affect your business
Mobile shopping is beginning to replace Black Friday, AdAge reported this October, citing Google data. According to Google, 54% of shoppers this year plan to do their shopping on their smartphones during free moments while eating or commuting, and 52% plan to consult their smartphone before visiting a store.
Smartphone shopping has gone up 64% since last year and now constitutes 30% of all online purchases. Meanwhile in-store shopping over Thanksgiving fell 5% last year, and total...