Overview: Mobile World Congress 2012

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses.  Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’  This theme was much more than about new handsets or associated technology.  It was about how...

By Julio Romo, 05 March 2012, 0 comments. Categories: Development, Marketing, Mobile.

10bn rich media ads now available for advertisers

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.

Mobile advertising marketplace, Adfonic, has opened a new service...

By Dani Millward, 17 February 2012, 0 comments. Categories: Marketing, Mobile.

Top Marketing Traps for App Developers

Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers.It is an increasingly familiar scenario for app developers. You have invested valuable time, energy and funds developing your innovative idea into an app that you know will be revolutionary - the market just doesn’t know it yet.  Nonetheless, when the market in question is already home to over 1 million apps with 60,000 more added every month, it can be a challenge to attract the attention you believe your app deserves. With the market at saturation point, making a...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Development, Enterprise App Stores, Marketing, Mobile, Monetisation.

Apple left with egg on face after botched Beijing iPhone launch

Outraged Chinese shoppers pelted Apple’s flagship Beijing store in Sanlitun with eggs after they were told that the store would not be opening and they would be unable to purchase the new iPhone 4S that they had all been queuing for hours in sub-zero temperatures for.

Apple has suspended retail sales of the device in Beijing and Shanghai following the ensuing melee, up to 50 police were brought in to manage the disgruntled, unruly crowd.

Trouble broke out and eggs began to fly in the early hours of this...

By Matthew Henkes, 13 January 2012, 0 comments. Categories: iOS, Marketing.

How to make apps better marketing tools

Key advice for brands using apps as marketing tools from the Apps World Europe show this week.

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
  • Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a...

By Matthew Henkes, 01 December 2011, 0 comments. Categories: Development, Marketing, Mobile Analytics.

Who's set to benefit from TV apps?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Apps Tech News caught up with a man who has a great insight into the TV app industry, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development, Marketing, Monetisation.

New apps to aid Walmart's holiday shopping experience

Walmart Inc has released new mobile applications to help customers plan their weekly food shop and have a better and seamless shopping experience online.

The American retail giant has designed the apps for millions of customers, in order to give better access to its 3,800 US stores, and Walmart.com, through smartphones and media tablets.

The free iPhone and

By Dani Millward, 09 November 2011, 0 comments. Categories: Marketing, Mobile, Research, Tablet.

Social media and apps to generate half of online sales

Analysts have predicted that social media and mobile apps will account for 50% of online sales for businesses by 2015.

IT research firm Gartner said that vendors will offer applications based on their e-commerce market, which can be accessed via a browser or mobile phone. As mobiles are set to overtake PCs, mobile internet will soon become the dominant interaction channel.

By Dani Millward, 21 October 2011, 0 comments. Categories: Marketing, Mobile Analytics, Monetisation, Social.

Property hunting TV app set to launch

Property listings website, Rightmove has announced it is to launch a new ap for Samsung’s web-enabled Smart TV range.

It is the latest brand to sign up to create aps for Samsung and is in good company with the likes of YouTube, LoveFilm, BBC iPlayer and Teletext Holidays who have already launched their own aps.

The house-finder app will be available towards the end of the year and enables users to hunt for homes using the website’s listings via Samsung's Smart TV.

Commenting on the new ap, Miles...

By Verity Gough, 02 September 2011, 0 comments. Categories: Marketing, Samsung.

Mobile marketers struggling to demonstrate ROI

A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building, many brands are struggling to effectively measure ROI.

Sponsored by Maxymiser, HubSpot and Junta42, the survey found that only a third of companies have any kind of mobile marketing plan in place, while among the rest, two thirds are planning to implement some kind of strategy in the next twelve months.

The study also found that...

By Matthew Henkes, 06 June 2011, 0 comments. Categories: Marketing, Mobile.