20 years on, is SMS still a viable business tool?

Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”.

The recipient, Vodafone UK employee Richard Jarvis, received the message over Vodafone’s GSM network, and had no way of replying, but the innocuous seeming event spawned an entire communications revolution.

Despite the levels of SMS continuing to grow every year for the last two decades, some industry commentators have begun predicting...

By Matthew Henkes, 03 December 2012, 0 comments. Categories: Marketing, Mobile.

Why marketers need to be closer to branded mobile initiatives

There is no longer any doubt that mobile apps and websites ‘done right’ (to borrow one of Steve Jobs’ favourite phrases) are extremely powerful marketing assets. That’s reflected in a report released by app store-focused analyst house Distimo in Q4 2011 that revealed that 91% of global brands have a presence in at least one of the major app stores, and in a study by eConsultancy that found that 74% of brands have (or claim to have) deployed a  mobile-optimised site.

Earlier this year, we...

By Clare Grant, 17 July 2012, 0 comments. Categories: Enterprise App Stores, Marketing.

Augmented reality: the future of mobile advertising

Advertisers quickly adapt to the advanced state of technology, and advertising to modern people involves innovative use of this technology. Augmented reality is one of the most exciting trends in modern advertising, and has proven to be a highly successful form of marketing. Augmented reality has already been used extensively and through it, the virtual world is taken off the television or computer screen, and into the real environment. Augmented realities can be accessed through devices like smart phones, or even through...

By James Smith, 26 June 2012, 0 comments. Categories: Development, Marketing, Mobile.

IAB: mCommerce happens inside stores

A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store.

The study, Mobile Phone Shopping Diaries (May 2012), focuses on how consumers engage with mobile commerce via smartphones and interestingly, has found that 53% of mobile commerce users have stopped an in-store purchase as a result of using their mobile phone.

Joe Lazlo, senior director of the Mobile Marketing...

By Always On Message, 18 May 2012, 0 comments. Categories: Marketing, Mobile, Monetisation.

The world of apponomics [infographic]

Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the app marketing specialists Dot Com Infoway.

There are 585,000 apps on the Apple store, 450,000 apps on the Android market and 82,234 apps available at present on Microsoft’s store, with more than 300,000 mobile apps have been developed in the last three years.

By Matthew Henkes, 14 May 2012, 0 comments. Categories: Android, Enterprise App Stores, Infographic, iOS, Marketing.

eBay Mobile Bidding a Hit with Consumers

Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce

In August 2011 alone, eBay UK sold an item via eBay’s mobile platforms on average every second, selling over 2 million items via mobile devices. These figures reflect Yankovich’s statement in the same...

By Always On Message, 27 April 2012, 0 comments. Categories: Marketing, Monetisation.

Overview: Mobile World Congress 2012

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses.  Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’  This theme was much more than about new handsets or associated technology.  It was about how...

By Julio Romo, 05 March 2012, 0 comments. Categories: Development, Marketing, Mobile.

10bn rich media ads now available for advertisers

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.

Mobile advertising marketplace, Adfonic, has opened a new service...

By Dani Millward, 17 February 2012, 0 comments. Categories: Marketing, Mobile.

Top Marketing Traps for App Developers

Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers.It is an increasingly familiar scenario for app developers. You have invested valuable time, energy and funds developing your innovative idea into an app that you know will be revolutionary - the market just doesn’t know it yet.  Nonetheless, when the market in question is already home to over 1 million apps with 60,000 more added every month, it can be a challenge to attract the attention you believe your app deserves. With the market at saturation point, making a...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Development, Enterprise App Stores, Marketing, Mobile, Monetisation.