Apps Tech News

Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”, but is text messaging still a viable business tool?

Why do only a fraction of business mobile initiatives achieve majority take-up among the audiences they target?

Advertisers quickly adapt to the advanced state of technology, and advertising to modern people involves innovative use of this technology. Augmented reality is one of the most exciting trends in modern advertising, and has proven to be a highly successful form of marketing.

A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store.

Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the IT specialists Dot Com Infoway.

Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses. Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.