Apps Tech News

Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the IT specialists Dot Com Infoway.

Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses. Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.

Recently AppsGeyser Co-Founder Vasily Salomatov was interviewed by a senior analyst at ABI Research on the subject of app creation. Since his interview highlights a lot of the things that we feel AppsGeyser developers need to know, we’re sharing it here.

What many ad industry pundits are saying is that Google even though it still is the dominant force on the internet ad-industry is not enjoying the stranglehold on our ad bucks that it once did.

Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers.

The decorations may be packed away and the New Year’s resolutions underway, but before we put Christmas to bed for another year, we’ve drilled down into the data across our 10,000 publisher networks and taken a look at the impact of mobile advertising over the festive season.