Apple takes first bite at social media analytics
Madan Sheina, Lead Analyst, Software – Information Management
Apple has acquired social media search and analytics start-up Topsy Labs to better understand the needs of users of its smartphone and tablet devices and cloud services. Topsy specializes in analyzing the Twittersphere in realtime, gleaning customer sentiment and trends such as most-often-tweeted terms, key influencers on specific topics, and reaction to marketing campaigns.
Some of Topsy’s capabilities are likely to be pushed into...