Apps Tech News

Comprehensive research data published by the eminent research firm ABI Research had predicted that revenues accrued by the global mobile application market will exceed $30bn by the end of 2012. However, despite the forecast of encouraging figurse, the response for enterprise implementation of mobile apps remains lukewarm.

Cloud giant Salesforce.com has announced the €5 million Innovation Challenge, offering a chance for innovative start-ups to build successful enterprise apps on the Salesforce platform. The challenge, which launches today, will allow prospective companies to pitch their ideas to venture capitalists at a series of events throughout Europe between September and November.

When people hear the term “app store”, most think of mobile apps and devices. However, increasingly enterprise app stores are becoming the preferred method to find and access all enterprise applications (mobile, cloud, desktop) as well as IT services.

Lately, I’ve been talking to a number of companies looking for an Enterprise App Store strategy. These are companies that have moved beyond mobile device management. They realise that device management alone does not address the true benefits in the Consumerization of IT – that is, to empower users to become more productive than ever.

Gartner’s been looking at its crystal ball again and has come up with this statistic: 25% of enterprises will have their own enterprise app store by 2017. The analyst house has made the prediction and cited the rise of enterprise mobile devices and the rise of the mobile device management (MDM) sphere as a primary driver of the trend.

Every day millions of people surf onto company websites throughout the world. And every day millions of opportunities to convert the website traffic into app downloads are lost. This is because getting a user from a website into the app store to download your specific app, remains one of the biggest challenges for marketers out there.

It is time once again to announce the winners of Ovum’s annual Wireless Turkey Awards. During the year, Ovum tracked, reported on, and analyzed thousands of innovations within the mobile telecoms industry.

Google has announced it is extending its Google Play store to help Google Apps customers distribute internal apps to employees through the Google Play Private Channel.