5 Reasons to Use Google Analytics to Track App Performance
Everyone knows that if you have a web page, you can track what’s happening on the webpage using Google Analytics. You can also track what happens on your app with Google Analytics. Since AppsGeyser lets you use any webpage in your app, you don’t have to change the code from the standard Analytics code, although there is a special Analytics tool for mobile web apps, and it may work better.
Since AppsGeyser and Google Play give you statistics on how many times your app has been downloaded, and how many people are using it, you might think that Analytics have nothing special to offer you. Here are some cases where Analytics can help a lot:
- Analytics can show you what screens people are using, and how long people are spending on those screens. If people seem to spend a very short time on a screen with a lot of text, you’ll know that people aren’t reading the text. You can decide to eliminate the text, shorten the text, make the font size bigger, or do something else to get your message across.
- You can see how often actions are completed from a mobile device. For example, if you have an Android app which sells movie tickets, you can tell how many people are actually buying movie tickets through your app, even if all purchases are processed the same.
- You can see if people use the app for more or less time after their first visit. Since repeat use is very important, tracking whether second time users spend time with the app can give valuable insights as to whether the app provides users with a reason to come back.
- Using Analytics, it’s possible to see where people are getting stuck. If people are never funneled into an important screen, it’s worth finding a better way to get them there.
- By tracking what screens people spend the most time on and come back to most often, it’s possible to see what content users are looking for and produce more content of that type.