IAB: mCommerce happens inside stores
A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of ...
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Is your app good enough to be a Buzz App Awards winner?
The word-of-mouth mobile marketing specialist Buzzdoes is offering prizes up to the value of $10,000 to iOS and Android developers in the Buzz App Awards.
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The world of apponomics [infographic]
Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the IT specialists Dot Com Infoway.
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Most Popular Smartphones in the Work Place
On Monday we posted about CNET’s Friday Poll that asked readers who they thought was the top mobile manufacturer.
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Is App Center Facebook's power play into mobile web?
Facebook’s flirtations with the world of social mobile web stepped up a gear this week with the launch of its own app store, offering scant money making opportunity for the soon-to-be-public social networking behemoth, but perhaps a pathway to future riches.
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Happy Snappii brings in more Android support
The American platformer Snappii, which specialises in rapid mobile apps development, has announced increased support of Android devices.
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RIM unveils Blackberry 10 prototype
RIM has taken the unusual step of handing out thousands of ‘stripped down’ prototype Blackberry 10 devices to developers in Florida this week, getting devs on board with the platform reboot ahead of its launch later this year. Some see this as the Canadian firm’s last roll of the dice, but will it pay off?
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Samsung Galaxy Ace 2 – An Improvement?
The Samsung Galaxy Ace 2 is a sequel, an update if you will. This means that users are expecting an improvement on last year’s model. Slim and bright eyed with a flashy display, and loaded with the usual Samsung hubs, will it prove to be a game changer or a disappointment?
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eBay Mobile Bidding a Hit with Consumers
Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce
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Smart-TV content apps drive better user ad engagement
Contextual ads delivered through smart-TVs result in improved user engagement when compared to traditional TV advertising, according to new research into a number of leading brands’ campaigns. Content apps were found to be the most popular method of ad content delivery, generating a great appetite for consumers to engage in additional content from the advertiser’s micro-site.
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Domino’s mobile platforms taking a slice of mCommerce
Domino’s mobile platforms are one the UK’s most successful examples of brands using mobile – in March the fast food company announced it took £1m in sales via mCommerce in a single week (Q1, 2012). But why are consumers flocking to devour Domino’s mobile platforms?