Apps Tech News

Christy Wyatt, CEO and president of Good Technology, says that while the number of female CEOs in tech is relatively small, there are “a lot of positive role models” to inspire young women today. Wyatt cited Yahoo’s Marissa Mayer, HP’s Meg Whitman as well as IBM chief Virginia Rometty, a keynote speaker at Mobile World Congress, as inspiring.

MWC 2014 was characterized by a focus on enterprise. Although there were consumer device and service launches, the sheer number of booths promoting services to business customers was astounding. They pervaded every hall, and IT vendors outnumbered telcos. There is no doubt that MWC is increasingly a major vehicle for enterprise mobility vendors to secure business.

While Motorola Mobility has begun to show signs of recovery, vertical integration down to the hardware level is apparently no longer a priority for Google in its ongoing battle for consumer and developer hearts and minds with Apple and Microsoft (which, perhaps ironically, is moving in the other direction). For Lenovo, the acquisition opens up the tantalizing prospect of challenging consumer tech hardware giants Apple and Samsung.

SAS Institute recently updated Ovum on its rapidly evolving business intelligence (BI) and analytic visualization product strategy. It’s clear that SAS is continuing down a steady path to make its software more accessible to business end users. Its strategy builds off a functionally robust BI platform, to which the company has added self-service capabilities – notably around Office integration, data discovery, and advanced visualization products.

Earlier this year, Intel announced it was rebranding McAfee with the new moniker of Intel Security. The relevant parties made all the right noises, with McAfee VP global consumer marketing Gary Davis describing the move as "an exciting step forward for both brands." John McAfee, however, told the BBC that he was "everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet."

Many mergers and acquisitions are the result of a long slog of boardroom meetings, financial wrangling and endless cups of coffee. Yet there´s always one spark, one cry of eureka which puts the wheels in motion. For Christy Wyatt, president and CEO of Good Technology, her ‘aha’ moment involved broader rollouts of mobile service management by a customer and the feedback gained as a result.

The mobile enterprise is moving at a rapid rate – everyone knows that. But what are the key strategies underpinning this trend? Nicholas McQuire, CEO of the Global Enterprise Mobility Alliance (GEMA), has seen a lot of this before, having studied the enterprise mobility space for the best part of 15 years. Yet even he is amazed by the pace of transformation today.

Most enterprise mobile apps have a long way to go before they can be considered great mobile apps. Unfortunately, apps often fail for the same reasons over and over, with organisations neglecting to see the problems before it's too late. Soon, user adoption plummets, shadow apps (those not approved by IT) become commonplace and your business begins to suffer. With this in mind, here are three guaranteed ways to screw up your enterprise mobile app – and how to avoid doing so.